TOP STORY: SUSTAINABLE BRANDS

India Holds Huge Potential for Sustainable Brands
September 2, 2010 – Indian consumers are increasingly conscious about purchasing environmentally friendly products and according to a new survey by Datamonitor, making sustainable purchasing choices is a high priority for approximately 60% of Indian consumers.
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SUSTAINABLE BRANDS NEWS FROM SUSTAINABLELIFEMEDIA VIEW ALL

Is Consumer Confidence in Brand Sustainability Regressing?

September 1, 2010 – A study conducted in July of this year by Gibbs and Soell found that only 16% of consumers surveyed believe that a majority of businesses are committed to sustainability – and only 48% believe that “some businesses” are committed. The numbers are not drastically different for exec’s – 29% and 54% respectively. READ MORE
Proposed Vehicle Labels to Include GHG Emissions and Fuel Economy Comparisons

August 31, 2010 – The U.S. EPA and Department of Transportation today proposed two new fuel economy labels for passenger vehicles and light trucks, both of which change the way fuel efficiency information is communicated and includes detailed information about vehicles’ greenhouse gas emissions. READ MORE
Major U.S. Brands Boycotting Alberta Oilsands

August 30, 2010 – In response to growing concerns over the environmental impact of creating fuel from the oilsands in Alberta, specifically the negative effects of the manufacturer’s tailing ponds, 4 major U.S. corporations have joined the movement to either avoid or boycott entirely fuels derived from the sands. READ MORE
Sony Ericsson has Mobile Phone Sustainability Dialed

August 26, 2010 – In response to research showing that 44% of consumers would incorporate sustainability factors into their mobile phone purchasing decisions; telecommunications firm O2 has launched the first sustainability rating system for mobile phones in the United Kingdom. READ MORE
Benziger Tops Sustainable Wine Rankings

August 25, 2010 – Greenopia has released their comprehensive sustainability ratings on 25 major wine labels, with Benziger Family Winery of Sonoma, CA taking the top spot in the ratings, followed by French Rabbit and Alma Rosa taking second and third place respectively. READ MORE
The Gap Separating Vision from Execution in Sustainability Programs

August 24, 2010 – While executives in charge of sustainability efforts at their companies see a clear alignment between sustainability and their overall business strategy, there is still a wide gap between these champions’ vision and the way sustainability is executed within their organization. READ MORE
Twitter Users 3x More Likely to Impact Brands Online

August 23, 2010 – A study conducted by ExactTarget and released earlier this month finds that consumers who are active on Twitter are three times more likely to impact a brands reputation online through syndicated Tweets, blog posts, articles and product reviews than the average consumer. READ MORE
Biodiversity Emerging as a Top Issue for Executives

August 19, 2010 – A new study by Mckinsey released this week finds that 59% of executives see biodiversity as an opportunity for their company to enhancing corporate reputation with sustainably focused stakeholder groups through preservation initiatives and the use of natural resources in product development. READ MORE
Timberland Expanding Green Index Label Initiative

August 13, 2010 – Timberland will be expanding its Green Index label initiative, which communicates product sustainability information in the same format that a nutrition label does, from including only 14% of the company’s footwear products to encompassing 100% of products by the end of 2012. READ MORE
Sustainability is Key for Cleaning Products

August 12, 2010 - A study released this week by Ipsos Public Affairs for Procter & Gamble Professional reveals that when it comes to cleaning products, nine out of ten business decision makers consider the issues of sustainability and environmental responsibility very important to their business. READ MORE

Featured Column

Measuring the Value of CSR Communications
Perry Goldschein, SDialogue

As companies invest more financial and human resources into sustainability, it is important to make sure the right metrics are in place to ensure CSR goals are tied to overarching corporate strategies. What many brands fail to measure, but what is no less important, are metrics specific to their CSR communications.
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Jacquelyn Ottman
John Roberts
Sandy Skees
Hilary Bromberg

Innovator in FocusVIEW ALL

Learn from Terrachoice’s Scot Case of as he shares how communicating a brand’s sustainability attributes has changed drastically in recent years, what trends have developed in the marketplace and what the future holds for credible communications in the sustainability space.

Featured VideoVIEW ALL

HP's Next Generation: Re-Defining the Opportunity for Sustainable Impact

Bonnie Nixon, formerly of Hewlett Packard, speaks candidly on the company’s efforts around fair trade, ethics and the modern day realities of helping to make the world a better place while working for one of the world's largest computer companies.
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Blogs: SUSTAINABLE BRANDS

Jacquie Ottman’s Green Marketing Blog

Jacquie Ottman's take on eco-innovation and green marketing.
John Marshall Roberts

Persuasion tools for visionaries.
EcoStrategy Blog

Karen Janowski of EcoStrategy Group covers best practices in sales and marketing for cleantech products.

Communications4Good

Do You Stand for Something

Ecoblog

egglog

John Marshall Roberts

Marketing Green

Matt on Marketing

Melodies in Marketing

The Real 100

Sustainable Marketing

Sustainable Swag

SB10 All Event Pass

SLM Associate members gain unlimited access to all our online learning content.

SLM Professional and Corporate members gain All Event Passes to the upcoming Sustainable Brands event.

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