Aug. 7, 2008 - Nine in ten U.S. consumers think environmental responsibility is important, but they still expect companies to do most of the heavy lifting - by marketing greener products, according to a new report.

Aug. 4, 2008 - Innocent Smoothies, a British beverage company that claims to ship its product solely via boat or rail to reduce greenhouse gas emissions, has been trucking its fruit drinks hundreds of miles across continental Europe, according to an investigative report from the Daily Telegraph.

July 31, 2008 - Two natural foods giants and a certain hybrid car manufacturer (perhaps you've heard of them?) get top green billing among the coveted 21-29 demographic, according to a new survey.

July 30, 2008 - Despite the economic downturn, half of all American consumers - regardless of income level - say they would pay more for greener products such as concentrated laundry detergent and fuel-efficient cars.

July 28, 2008 - The Washington Nationals' new ballpark, which opened the season as the first major sports stadium to earn LEED certification from the U.S. Green Building Council, has drawn fire from environmentalists for its advertising relationship with ExxonMobil, the New York Times reports.

July 25, 2008 - As awareness of environmental issues spreads to younger and younger consumers, marketers active in the kids and tweens segments (ages 3-11) are catching the green wave, a new study finds.

July 25, 2008 - Fairmont Hotels is looking for new ways to appeal to green-conscious consumers, teaming up with Lexus to offer luxury hybrid car service to preferred guests.

July 24, 2008 - Intelligent Global Pooling Systems (iGPS) is selling potential clients on the green benefits of its new plastic shipping pallets with a free online calculator that shows exactly how much fuel they'll save by ditching the wood pallets now widely in use.

July 23, 2008 - Hallmark Business Expressions, a subsidiary of the greeting-card giant, has launched a new line of business-oriented holiday cards made from renewable materials, Kansas City Business Journal reports.

July 23, 2008 - The majority of companies in the S&P 100 communicate their sustainability goals and progress via a microsite set up specifically for the purpose, according to a new study.