The principles of sustainability are changing the way companies communicate. At the same time stakeholders are becoming increasingly skeptical of the messages companies are sending. This guide, from marketing expert John Friedman offers five successful keys to unlock the full potential of your sustainability program by replacing "spin" with transparency. Download now (PDF)... READ MORE

Written by practitioners, for practitioners, this free guide presents the business case for sustainable marketing, including the latest market data and inspirational examples from companies that are proving that sustainability is good for business as well as the conscience. The guide's Sustainable Marketing Toolkit contains the tools and techniques which will help put it all into practice, such as checklists and decision trees. (CSR Europe) Order now... READ MORE

The Direct Marketing Association lays out 15 baseline practices for environmental responsibility in direct marketing. Download now (PDF)... READ MORE

How to spot - and avoid - greenwash? This guide analyzes the current state of greenwash and what s being done about it. Find guidelines for companies and agencies on how to prevent greenwash, and a "spotters guide" for consumers to help avoid it. (Futerra) Download now (PDF)... READ MORE

This concise report provides an invaluable how-to guide and examples for companies wanting to make environmental claims about their products and services. The report also reviews the history of eco-promising and highlights the challenges facing companies in communicating their efforts including the rising possibility of a consumer backlash due to confusion. (Business for Social Responsibility and Forum for the Future) Download now (PDF)... READ MORE

A brand, argues this whitepaper, is essentially a meaning-making system which generates and embodies a sustainable set of values which are embraced by its target audience. The real question people are asking of a brand is, what do you stand for? In the best-case scenario, the answer to this question compels people to want to join that brand s culture. Here's how embracing "brand culture" can help strengthen your green-marketing message. (ID Branding) Download now (PDF)... READ MORE