July 25, 2008 - As awareness of environmental issues spreads to younger and younger consumers, marketers active in the kids and tweens segments (ages 3-11) are catching the green wave, a new study finds.

More than half of kids age 6-8 encourage their parents to buy green products, according to the report from Packaged Facts, a market research firm. Nearly three-quarters believe people should recycle, and 40% think they should buy recycled-content paper products.

"What's interesting about the green trend among kids is that the kids themselves are fueling it," says Tatjana Meerman, publisher of Packaged Facts. "Environmental awareness, even at the youngest ages, is acute."

Some staggering numbers: American kids ages 3-11 have personal incomes totaling $19 billion (that's a lot of allowance!). And parents spend an estimated $123 billion on their kids each year.

The Packaged Facts report is available for purchase here.