March 31, 2009 - Proctor & Gamble (P&G) has uppped its sales target for "sustainable innovation products" from $20 billion to $50 billion by 2012, among other green goals.

P&G established a broad set of sustainability commitments in 2007, pledging to sell $20 billion in green products over five years. It also said it planned 10% reductions in CO2 emissions, energy and water consumption, and disposed waste per unit of production. The company has now raised those emissions-reduction goals to 20%.

"P&G's commitment to sustainability is strategic. It is how our company conducts business," says P&G chief executive A.G. Lafley. "By increasing sustainability goals, we demonstrate our ongoing commitment to innovate continuously to improve results."