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Opening Event -- Sponsored by EarthEra - Sunday, May 31st | ||||
| 5:30 pm - 7:00 pm | OPENING NIGHT: Brands and The Future - Opening remarks from Sustainable Life Media CEO, KoAnn Vikoren Skrzyniarz, Presentations by Jez Frampton, Group CEO, Interbrand, Owen Rogers, Partner and Consumer Experience Design Lead, IDEO and Duke Stump, Chief Architect, North Star Manifesto, Lauralee Alben, Founder, Alben Design, LLC | |||
| 7:30 pm - 9:00 pm | Welcome Reception - Meet and mingle with a world class gathering of sustainable brand innovators from across the US and beyond as you extend your partner and peer network in new, directions. Sample fine wines from four of California's leading sustainable wine regions: Livermore Valley, Mendocino County, Monterey County, and Sonoma Valley - the perfect setting to extend your partner and peer network in new directions. At 8:00 pm, join four leaders in sustainable wine growing for a casual fireside breakout discussion about their practices and vision for the future over a glass of wine. Click to view participating wineries! Featured Beer and Liquor: New Belgium Brewery, Fort Collins, CO and VeeV's acai berry liquor | |||
| 9:00 pm | Sustainable Brands Alumni Party - Have you attended a Sustainable Brands Event before? Come mix and mingle with your fellow alumni! Reconnect with friends from previous years, and meet new folks with a shared history. | |||
Monday June 1st | ||||||
| 9:00-9:10 am | Welcome and Intro - Mark Lee, CEO, Sustainability | |||||
| 9:15- 9:35 am | Sustaining a Business in Turbulent Times: Cooking for Sustainability - Adam Werbach, Global CEO, Saatchi and Saatchi S | |||||
| 9:40-9:55 am | The Evolutionary Benefits of Altruism - Dacher Keltner, PhD, Executive Director, UC Berkeley Greater Good Science Center | |||||
| 10:00 - 10:15 am | Marks and Spencer's Consumer Education & Empowerment Strategy - Mike Barry, Head of Sustainable Business, Marks and Spencer | |||||
| 10:20 - 10:35 am | Building the Business case for Empathy - Dev Patnaik, Author, Wired to Care | |||||
| 10:35 - 11:05 am | NETWORKING BREAK Sponsored by Appleton Coated | |||||
| 11:05 - 11:20 am | A Brief History & Some Quick Takes on the Future of the American Corporation - Jeff Mendelsohn, New Leaf Paper; Susan Mac Cormac, Morrison Foerster; Jay Coen Gilbert, B Corp | |||||
| 11:25 - 11:45 am | Unchaining Value: Growth in Fairtrade and the Corresponding Opportunity for Business & Society - Mark Lee, SustainAbility, Rob Cameron, Fair Trade International, Ben Packard, Starbucks and Rob Michalak, Ben & Jerry's | |||||
| 11:50 - 12:05 pm | Defining Carbon Leadership - Tim Mohin , EORM in conversation with Tod Arbogast, Dell | |||||
| 12:10 - 12:30 pm | Thinking Beyond Carbon; Understanding Carrying Capacity and the Full Ecological Footprint of Business - Mathis Wackernagel, 2007 Skoll Award Winner, Founder, Global Footprint Network | |||||
| 12:30 - 1:45 pm | LUNCH | |||||
| 12:00 pm - 7:00 pm | Have a sticky sustainability situation? This group of top tier solution providers are here to help with just about anything! Looking for advice? Technical solutions? Offset clarification? Come visit the Sustainable Solutions Expo and sponsored session series! | |||||
| BREAKOUT CONTENT TRACKS: | Sustainable Business Drivers & Winning Innovation Strategies Sponsored by:  |
Sustainable Product Design & Packaging Sponsored by:  |
Brand Communications, PR, and Marketing Best Practices Sponsored by:  |
Supply Chain, Sourcing & Strategic Collaboration Sponsored by:  |
Personal, Organizational and Cultural Behavior Change Sponsored by:  |
Sponsored Sessions--Innovative Solutions for Sustainability |
| 1:45 - 2:30 pm | Sustainable Futures 09 - Understanding the Opportunities to Build Durable Brand Value from Sustainability - Guy Champniss, Havas Media and Chris Coulter, Globescan | Leveraging Sustainable Packaging In a Growing Recession - Erin Malec, Sustainable Packaging Coalition, with Laurens van de Vijver, VP Marketing and Product Development, Tetra Pak and Tony Kingsbury, Executive in Residence, Haas Center for Responsible Business | Dialogue Session: Channeling Optimism to Business Benefit - Jurriaan Kamp, EIC, ODE, with John Marshall Roberts, Dacher Keltner, and Dev Patnaik | Dialogue Session: Product and Supply Chain Footprinting: Inevitable Evolution or Resource Distraction? - Jim Sullivan, Clear Standards with Kevin Hagen, REI, Tod Arbogast, Dell, and Meredith Grant, Neenah Paper | Your Culture as Brand: Green from the Inside Out - Leilani Latimer, Director of Sustainability at Travelocity, Sabre Holdings | Growing "Greener" Products: Leading with Raw Material Selection & Transparency - Dan Lawson,Sustainable Innovation Manager, SC Johnson and Son, Inc. |
| 2:40 - 3:25 pm | Uncovering New Business Opportunities by Meeting People Where They Are - Jon Prange, Venture Business Manager, San Diego Zoo and Lara Lee, Principal, Jump Associates | LCA on a Budget - Jeremy Faludi, Professor, Stanford Design School | Getting the Mix Right: Balancing Green Messaging with Traditional Value Propositions - William Brent, Head of Cleantech Practice, Weber Shandwick | Dialogue Session: The Future of Ethical Sourcing - Mark Lee SustainAbility, Rob Cameron, Fair Trade International, Ben Packard, Starbucks and Rob Michalak, Ben & Jerry's | Winning Partnerships Between Big Brands and NGOs: Generating Business Benefits by Going Green - Elizabeth Sturcken, Managing Director, Environmental Defense Fund | Navigating The Greenwashing Minefield: A Legal Perspective - Brooks Beard, Partner and Rebekah Kaufman, Partner, Morrison Foerster |
| 3:30 - 4:00 pm | NETWORKING BREAK Sponsored by Appleton Coated | |||||
| 4:00 - 4:45 pm | Dialogue Session: To B or Not to B – The How's and Whys of Formalizing Your Sustainable Business Values - Mike Hannigan, President, Give Something Back and a panel of companies | Strategy by Design: Incorporating Design Thinking into Your Business - John Edson, President, CEO, Lunar Design | Speaking The Right Language - Erin Carlson, Director, Yahoo! for Good, Yahoo! Inc. | Building a Sustainable Supply Chain at Kaiser Permanente - Robert Gotto, Senior Sourcing Director, Medical Sourcing, Procurement & Supply, Kaiser Permanente | Appreciative Inquiry: Getting Back to our Best Selves - Jim Hartzfeld, InterfaceRAISE and Mona Amodeo, idgroup, inc. | Ecos, Coca-Cola & Burgerville: A Case Study in Collaboration - David Weigel, Vice President of Marketing & Neil Sainsbury-Carter, Business Development Director, Ecos Consulting |
| 5:00 - 5:45 pm | The Economy at a Crossroads: Navigating to Success in an Uncertain Environment, A Conversation - with Hazel Henderson, Author, Ethical Markets: Growing the Green Economy; and Woody Tasch, Author, Slow Money, moderated by Mark Lee | |||||
| 5:30 - 7:00 pm | Sustainable Solutions Booth Crawl & Happy Hour! Taste fine wines, organic liquor and beer, and meet winemakers from Mendocino County: America's Greenest Wine Region. Exciting raffle prizes will be given away!
Sponsored by Mendocino Winegrape & Wine Commission, VeeV and MateVeza. Click to view participating wineries! | |||||
| 7:30 - 9:30 pm | Join your peers for a celebrated Sustainable Brands tradition, the Birds of a Feather dinners. Use this opportunity to get to know other attendees and participants We have made reservations at ten area restaurants, for groups of you and your peers to have dinner (and a general good time), while discussing the topic of your choice. Several topics are already taking shape, but there's still time to submit your own! Reserve your spot! | |||||
| 9:00 - 10:30 pm | Sustainable Brands New Venture Exchange - Click for more info! | |||||
Tuesday June 2nd | ||||||
| 9:00 - 9:10 am | Sustainable Brands Through the Year - Jacquelyn Ottman, Founder, J. Ottman Consulting | |||||
| 9:15 - 9:30 am | Clorox: Learning From the Field Since SB'08 - Mike Kraft, Senior Manager, Environmental Sustainability, Clorox | |||||
| 9:35 - 9:50 am | 2009's Greenest Brands - Annie Longsworth, Managing Director, Cohn & Wolfe, with Russ Meyer, Chief Strategy Officer, Landor | |||||
| 9:55 - 10:15 am | Sunchip's Sustainable Brand Journey: Thinking Outside (And About) the Bag! - Thomas Oh, Director of Marketing, Frito Lay | |||||
| 10:20 - 10:40 pm | The 4th R: Reinvention and Your Sustainable Brand - Blair Shane, Chief Marketing Officer, California Academy of Sciences | |||||
| 10:40 - 11:10 am | NETWORKING BREAK Sponsored by MWV | |||||
| 12:00 pm - 5:00 pm | Sustainable Solutions Expo Open | |||||
| 11:10 am - 11:25 pm | Building High Impact Brands in a Digital Age - Steve Newcomb, CEO, Virgance/1 Block Off the Grid | |||||
| 11:30 - 12:50am | Insights in to New Consumer Segments: Mom's, Millenials & Communities of Faith - Mark Dixon, Yert.com, , Big Green Purse | |||||
| 11:50 - 12:10 am | Changing Reality Through Constructive Conversation - John Marshall Roberts, author, Igniting Inspiration: A Persuasion Manual for Visionaries | |||||
| 12:15 - 12:30 am | Behind the Scenes of Kaiser's Thrive Campaign - Lisa Ryan, National Advertising Director and Susannah Patton, National Public Relations and Media Manager, Kaiser Permanente | |||||
| 12:30 - 1:45 pm | LUNCH | |||||
| 12:45 - 1:45 pm | "Research Roundtable" Brown Bag Lunch -- De Anza I | |||||
| BREAKOUT CONTENT TRACKS: | Sustainable Business Drivers & Winning Innovation Strategies Sponsored by: |
Sustainable Design & Packaging Sponsored by: |
Brand Communications, PR, and Marketing Best Practices Sponsored by: |
Supply Chain, Sourcing & Strategic Collaboration Sponsored by: |
Personal, Organizational and Societal Behavior Change Sponsored by: |
Sponsored Sessions: Innovative Solutions for Sustainability |
| 1:45 - 2:30 pm | Innovation and Creative Destruction - Will Sarni in discussion with Keith Gillard, BASF Venture Capital America and Kevin Surace, Serious Materials | Low-Impact Packaging and Design - Reem Rahim, CMO and Co-Founder, Numi Organic Tea, Joshua Onysko, CEO, Pangea, and others | Dialogue Session: Redefining the American Dream - Eric Park, Ziba Design, and John Creson, Addis Creson | Maximizing Profits by Imaginative Use of Materials - Jeff Clapp, CEO/Founder, Bells From Everest and Wendy Clapp | Bringing Sustainability Home: Integrating Fresh, Locally Grown Food to the Health Care System - Preston Maring, MD, OB/GYN, and founder of Kaiser Permanente Farmers' Markets, Kaiser Permanente | Changing the Game: The EarthEraTM Initiative - Nate Hanson, Vice President, NextEra |
| 2:40 - 3:25 pm | The Market Value of Sustainability - For Brands, Consumers, and Investors - Paul Herman, HIP Investor, Carol Holding, Holding Associates, Cynthia Figge, EKOS Consulting, Joshua Levine, UBS | Persuasive Design: A Case Study and Dialogue on Issues & Opportunities - Robert Fabricant, Vice President of Creative, frog design | The Promises and Perils of Behavioral Targeting Online - David Phillips, CEO - With panelists: Mike John-Baptiste, Peerset; Todd Parsons, BuzzLogic; Betsy Sperry, Stanford; Nick Aster, Triple Pundit | Eco-Labeling - Who Do You Trust? - Jacquie Ottman, Chris Nelson, Underwriters Laboratories, Jill Vohr, US EPA, Marilyn Black, Air Quality Systems, and Anna Siefken of ICF International. | Sustaining Sustainability: Creating Brands That Build Community And Shift Behavior - Robin Raj, CEO, Citizen Group | Blue Collar to Green Collar: Evolving a Traditional Industry - David Quigg, Director of Marketing & Co-Owner, Grays Harbor Paper |
| 3:30 - 4:00 pm | NETWORKING BREAK Sponsored by MWV | |||||
| 4:00 - 4:45 pm | Women and Green: Who They Are, What They Want, and Why They Matter - Diane MacEachern, Founder & CEO, Big Green Purse | Form, Function and Footprint: Strategies for Designing a More Sustainable Business - Mark Dwight, Rickshaw Bags | Effective PR In The Age of Transparency - Annie Longsworth, Managing Director, Cohn & Wolfe, and Sandy Skees, Founder, Communications 4Good | Dialogue Session: Opportunities and Conditions For Multi-Stakeholder Collaboration - Christina Nicholson, Director of Sustainability, Williams-Sonoma and Seetha Coleman-Kamula,Simply Sustain | Leader as Social Architect - Pam à Pamela, WCG | Face-to-Face Marketing & the Practical Green Event - Gary Survis, CEO, Go Green Displays |
| 5:00 - 5:45 pm | Rethinking the Consumption Compulsion - Nathan Shedroff, Author, "Making Meaning", Teaque Lenahan, Associate Partner, gravitytank, Alan Marks, SVP, Corporate Communication, eBay | |||||
| 5:45 -7:00 pm | By the time the end of day two comes to a close, any Sustainable Brands alum will tell you, you'll have lots to talk about with peers. Get in to conversation with the entire Sustainable Brands Community during the Central Coast Wine Tasting Reception and sample the region's sustainable varietals. | |||||
| 9:30 pm | Beach Bonfire! Meet up on the beach for some s'mores and conversation next to a blazing fire (no trees will be harmed in the making of this fire, we will use naturally occuring dead wood of course!). | |||||
Wednesday June 3rd | ||||||
| 9:00 - 9:15 am | Recovering Green: Sustainable Innovations That Will Lead us Forward - Andrew Winston, Author, Green Recovery | |||||
| 9:20 - 9:55 am | Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders - Leonard Robinson, California Department of Toxic Substances; Andrew Dent, Material Connexion; Dan Lawson, SC Johnson | |||||
| 10:00 - 10:30 am | Market Sector Innovation Snapshot: The Built Environment - Steve Glenn, CEO, Living Homes, Steve Zornetzer, Associate Center Director, NASA | |||||
| 10:30 - 11:00 am | NETWORKING BREAK Sponsored by SC Johnson | |||||
| 11:00 - 11:15 am | Hot off the Drawing Board - Top Innovators from SB's New Venture Exchange - Finalists from Monday Evening's Competition | |||||
| 11:20 - 11:40 am | Water: The Next Eco Innovation Opportunity - Moderated by Will Sarni, CEO, Domani Sustainability Consulting with Tim Carey, Director of Sustainability, PepsiCo Americas Beverages, and Peter Cleary, Life Straw | |||||
| 11:45 am - 12:10 pm | Inspired by Trash - Ron Gonen, CEO, Recycle Bank; Tom Szaky, CEO, TerraCycle; Paul Ligon, Director, Upstream Waste Management | |||||
| 12:15 - 12:30 pm | HP's Next Generation: Re-defining the Opportunity for Impact - Bonnie Nixon, Director of Environmental Stewardship, Hewlett Packard | |||||
| 12:30 - 1:45 pm | LUNCH | |||||
| 12:00 pm - 5:00 pm | The Sustainable Solutions Expo will be open. | |||||
| BREAKOUT CONTENT TRACKS: | Sustainable Business Drivers & Winning Innovation Strategies Sponsored by: |
Sustainable Design & Packaging Content Track Sponsored by: |
Brand Communications, PR, and Marketing Best Practices Sponsored by: |
Supply Chain, Sourcing & Strategic Collaborations Sponsored by: |
Personal, Organizational and Cultural Behavior Change Sponsored by: |
Sponsored Sessions: Innovative Solutions for Sustainability Content Track |
| 1:45 - 2:30 pm | Next Plays: Building a Balanced Sustainability Strategy - Peter Salmon, Moxie Design | Eco-Fabulous! - Zem Joaquin, Founder and Editor-in-Chief, ecofabulous.com, Scott MacKinlay Hahn, Loomstate for Target, and Linda Loudermilk, Linda Loudermilk | Best Practices in Driving Brand Value Through CSR - Kellie McElhaney Exec. Director, Center for Responsible Business, UC Berkeley | Toward Closing the Loop in the Bottled Beverage Industry - Andrius Dapkus, Nestle Waters North America, Paul Ligon, Waste Management, and Steve Bolton, McDonough Braungart Design Chemistry | What Gets Measured, Get's Done: Driving Sustainability Home - Gil Friend, Natural Logic, Paul Lilienthal, Pictura Graphics, Representative, WPP | Social Media Marketing for “Do Good” Brands - Steve Croth, Partner & Founder, Better the World |
| 2:40 - 3:30 pm | Strengthening Your Brand with Context Based Sustainability - Jed Davis, Director of Sustainability, Cabot Creamery, and Mark McElroy, Center for Sustainable Innovation | Breakthrough Design Ideas Borrowed From Solutions for the Developing World - Shawn Frayne, Humdinger Wind | Top 10 Online Sustainable Brands Stories and the Tools That Got Them There - Janet Eden Harris, JD Power and Associates, & Ryan Mickle, Co-Founder, Triple Pundit | NASA Sustainability Base: A Case Study in Collaboration & Storytelling - Pam Van Orden, Enlightened Brand | Sea Change Moments: In Your Life, Your Brand, the World - Lauralee Alben, Alben Design | Sustainable Sourcing - Paul Lilienthal, CEO, Pictura Graphics |
| 3:30 - 4:00 pm | NETWORKING BREAK Sponsored by SC Johnson | |||||
| 4:00 - 5:00 pm | The Power in Sustainable Brand Partnership Lewis Perkins, Mohawk Industries, Didiayer Snyder, Extreme Home Makeover, and Martin Melaver, CEO, Melaver Industries, and author, "Living Above the Store," PLUS A Look at Your Sea Change Moments, LauraLee Alben, Alben Design | 5:30 - 7:00 pm | Join your peers to explore historic Monterey! Take the Monterey History walking tour from the conference center, ending at Cannery Row and the spectacular Monterey Bay Aquarium. But be sure to stay for the Post-Conference Workshops - by far our best line up yet! | |||