Green IT Innovators in the News

OZOLab is indeed a kind of experiment - an incubator for green-leaning startups that have the potential to change the way we live, from water distribution to car services. In this interview with SLM contributor Betsy Rosenberg, OZOLab managing director Tamara Giltsoff talks up the revenue potential of sustainable (read: smarter) business. Listen to their conversation here. READ MORE

As companies recognize the environmental and economic benefits of green computing, IT departments under under pressure to come up with a green strategy - fast. But, as Forrester Research analyst (and SLM expert-in-residence) Doug Washburn argues, it's vital to do the proper legwork first. Here are his recommendations for establishing a concrete green baseline to help IT departments set realistic goals and more accurately measure their progress. READ MORE

One of the first global businesses to implement an environmental management system, Hewlett-Packard has earned kudos for sustainability efforts at every stage of the production process, from greener product design to energy efficiency in manufacturing to managing electronic waste. SLM asked Pat Tiernan, Hewlett-Packard's vice president of corporate social and environmental responsibility, about the the true meaning of "producer responsibility" and what lies ahead for a cleaner, greener electronics industry. READ MORE