Ever wish it were someone else's job to identify the most environmentally preferable, cost-effective solutions for your business? At Natural Source Printing - a company that works closely with its clients to develop customized, environmentally preferable printing strategies - it is. In this SLM interview, Natural Source green consultant Mary Loyer discusses the importance of matching the materials with the message, and gives up the scoop on some emerging green-printing trends (tree-free paper, anyone?).

(To listen to our conversation with Mary, click here.)

Ralph Bianculli has his work cut out for him as CEO of Paradigm Group, a manufacturer of green products for commercial facilities (think janitorial and breakroom supplies). How can you market your offerings to purchasing professionals when many suppliers won't even carry your products? In this SLM interview, Ralph explains how his manufacturing and distribution company got into the marketing consulting business, and why many supply firms resist stocking greener alternatives.

As former director of manufacturing for Nike Considered, the footwear giant's green product design initiative, Phil Berry put Nike suppliers through their paces. In this exclusive interview, Phil discusses the company's challenges and triumphs in managing its environmental impact at factories in Asia and around the world.

In 2005, Coral Rose helped Wal-Mart become the world's largest purchaser of organic cotton, effectively changing the face of the apparel industry supply chain. SLM sat down with Coral to discuss how a single line of cotton yogawear helped reshape the organic fiber market, and to find out why Wal-Mart initially resisted adding "buying organic cotton" to its ambitious $500 million environmental initiative.