Brand Risk/Benefit

Jan. 6, 2009 - Nearly half of U.K. retailers see corporate responsibility primarily as way to lure new customers, according to a new Deloitte survey. READ MORE

Jan. 2, 2009 - Saying his company is "surprised" and "perplexed" by Apple's new green MacBook ad, Dell VP Bob Pearson has slammed its rival for what he considers a lack of transparency on environmental issues. READ MORE

Jan. 2, 2009 - All new cars sold in California are now labeled according to climate impact. READ MORE

Dec. 17, 2008 - ForestEthics is once again handing out the lumps of coal with its third-annual "Naughty and Nice" ranking of environmental performance in direct mail campaigns. READ MORE

Dec. 17, 2008 - Natural cleaning-products maker Seventh Generation has created an interactive label-reading guide - available via web and mobile phone - to help consumers "understand the potential risks" from many cleaning ingredients. READ MORE

Dec. 11, 2008 - While a third of retailers admit to some budgetary belt-tightening this holiday season, spending on green marketing efforts continues to climb, according to a new survey. READ MORE

Dec. 9, 2008 - SustainLane Media says its Green Ad Network, which launched just 15 months ago, has more than doubled its audience reach in 2008, currently attracting a total of 21 million users and 300 pageviews a month. READ MORE

Dec. 1, 2008 - Consumers want electronics makers to provide more details on the environmental performance of their products, both on packaging and online, according to a new survey. READ MORE

Nov. 25, 2008 - Clorox, whose namesake bleach is apparently used to battle a frog-killing fungus, has partnered with Animal Planet to produce a documentary on the world's endangered amphibian populations. READ MORE

Nov. 17, 2008 - A new Marc Gunther column for Fortune magazine takes a hard look at the potentially too-cozy relationships between large companies and the environmental groups they help fund. READ MORE

Oct. 20, 2008 - Consumers have pegged Google, Campbell's Soup, and Johnson & Johnson as the most responsible U.S. companies based on social programs, management practices, and employee relations. READ MORE

Oct. 13, 2008 - After an expose revealed that Starbuck stores waste millions of gallons of water by leaving taps on during business hours, the coffee chain has agreed to change its policy, BusinessGreen reports. READ MORE

Oct. 7, 2008 - Starbucks wastes enough water to fill an Olympic-size swimming pool every 83 minutes, according to an investigative report by The Sun. (via BusinessGreen) READ MORE

Sept. 30, 2008 - Not so much, according to a new consumer survey, which questions whether tech companies should be focusing their marketing campaigns on products' green attributes. READ MORE

Sept. 22, 2008 - Environmentalists are questioning the green credentials of Wal-Mart's "Love, Earth" line of eco-friendly jewelry, NewWest reports. READ MORE

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