Aug. 13, 2008 - In the second such dust-up in the space of a year, Shell has been taken to task by the U.K.'s Advertising Standards Authority over ads claiming that its investments in a Canadian oil sands deposit and a massive oil refinery are helping to build a "profitable and sustainable future.
Aug. 11, 2008 - As lawmakers in the U.S., Britain, and Canada clamp down on green advertising claims, New Zealand's ministries of commerce and environment have jointly launched a new website to help consumers judge the credibility of companies' eco-labels and other environmental marketing practices.
Aug. 4, 2008 - Innocent Smoothies, a British beverage company that claims to ship its product solely via boat or rail to reduce greenhouse gas emissions, has been trucking its fruit drinks hundreds of miles across continental Europe, according to an investigative report from the Daily Telegraph.
July 28, 2008 - The Washington Nationals' new ballpark, which opened the season as the first major sports stadium to earn LEED certification from the U.S. Green Building Council, has drawn fire from environmentalists for its advertising relationship with ExxonMobil, the New York Times reports.
July 3, 2008 - Britain's Advertising Standards Authority is on a tear, citing both Fiat and EasyJet in the past two weeks over not-quite-kosher claims for low-emissions vehicles and air travel, respectively.
June 25, 2008 - Four years after failing even to make the list, Google has taken top marks in Harris Interactive's annual Reputation Quotient survey of consumer attitudes toward major U.S. brands.
June 13, 2008 - British candymaker Fox's Confectionery has begun packaging its sweets in clear PET plastic containers that are not only environmentally preferable to PVC but also show the candy to best advantage on store shelves, Sustainable Is Good reports.
June 4, 2008 - Consumers are now more worried about the economy than the environment – a significant shift since last year, according to the latest ImagePower Green Brands Survey.
June 4, 2008 - Consumers are now more worried about the economy than the environment – a significant shift since last year, according to the latest ImagePower Green Brands Survey.
May 21, 2008 - After successfully pressuring Apple to cut toxic materials from its iPhone, Greenpeace is taking aim at a new electronics product: gaming consoles. The group's latest report finds hazardous chemicals in the popular Nintendo Wii, Sony Playstation, and Microsoft Xbox.
May 13, 2008 - Consumers are getting better at fingering the companies that aren't doing their part against climate change, even within industries that have a generally good reputation on the issue, according to a new survey from Havas Media, a market research firm.
April 11, 2008 - Corporate social responsibility should form the basis for human resources initiatives - because "Americans don’t care if businesses are recycling if they treat their own people like trash,” according to CSR expert Will Marre. Speaking yesterday at gathering of human resource executives in Southern California, Marre cautioned HR execs about the "Wal-Mart Effect" by which no amount of environmental do-gooding can offset negative perceptions of a company's employment practices.
April 10, 2008 - Companies can reap big rewards from promoting a greener, more responsible image - within certain limits. Speaking at the recent International Advertising Association's World Congress, ad execs cautioned that increasingly cynical consumers can spot overstated or contradictory claims a mile away, Advertising Age reports.
April 1, 2008 - Internet buzz around sustainability jumped 50% in 2007, according to a new survey from Nielsen Online. A key topic of conversation? Naming - and shaming - companies suspected of misrepresenting their environmental impact with aggressive public relations campaigns.
June 4, 2008 - Consumers are now more worried about the economy than the environment – a significant shift since last year, according to the latest ImagePower Green Brands Survey.
