Oct. 2, 2008 - Royal Mail, the U.K.'s national postal service, is shelling out discounts to marketers whose direct mail campaigns meet specific environmental criteria.
Sept. 29, 2008 - Supermarkets and other major retailers are pressing ahead with green business practices despite the threat of recession, according to a new study.
Sept. 16, 2008 - The sour economy is making green marketing pitches tougher for consumers to swallow, according to a new survey of chief marketing officers.
Sept.10, 2008 - The college professor who coined the term "food miles" has urged companies to stop confusing consumers with own-brand carbon labels, calling instead for an "omni-label" designed to give customers a complete overview of a product's environmental and social impact (via BusinessGreen).
Sept. 2, 2008 - Right back atcha: As government watchdog groups push back on companies' green marketing claims, an Aussie law firm blames vague and confusing eco-advertising on...vague and confusing environmental regulations, the Australian reports.
Recent studies suggest that consumers want greener options but don't want to go too far out of their way to get it. Is this fairly passive commitment to greener buying going to drive enough change to tackle problems as large as climate change? By Andrew Winston
July 25, 2008 - As awareness of environmental issues spreads to younger and younger consumers, marketers active in the kids and tweens segments (ages 3-11) are catching the green wave, a new study finds.
July 24, 2008 - Intelligent Global Pooling Systems (iGPS) is selling potential clients on the green benefits of its new plastic shipping pallets with a free online calculator that shows exactly how much fuel they'll save by ditching the wood pallets now widely in use.
July 22, 2008 - General Motors has enrolled the Electric Power Research Institute, a trade group for U.S. utilities, to help drum up interest in its Chevy Volt electric car, Reuters reports.
July 3, 2008 - Office equipment giant Ricoh is the proud sponsor of the first 100% green-powered electronic billboard ever to light up New York's Times Square.
July 3, 2008 - Britain's Advertising Standards Authority is on a tear, citing both Fiat and EasyJet in the past two weeks over not-quite-kosher claims for low-emissions vehicles and air travel, respectively.
June 26, 2008 - Canada's Competition Bureau is requiring companies to get more specific with their green-product advertising, banning the use of "vague claims implying general environmental improvement."
With an audience of more than 6 million users visiting Yahoo’s homepage each month, you could say the company knows a thing or two about what’s drawing people’s attention these days. Erin Carlson, director of Yahoo's social responsibility department, took Sustainable Brands '08 attendees through some of the big lessons – and they contained some big surprises.
June 25, 2008 - The Carbon Trust - the British government-backed organization that brought carbon labels to the Tesco supermarket chain - has launched a certification scheme to help companies prove they are making real progress in carbon management.
With an audience of more than 6 million users visiting Yahoo’s homepage each month, you could say the company knows a thing or two about what’s drawing people’s attention these days. Erin Carlson, director of Yahoo's social responsibility department, took Sustainable Brands '08 attendees through some of the big lessons – and they contained some big surprises.
