Trends in Green Marketing/PR

Dec. 17, 2008 - ForestEthics is once again handing out the lumps of coal with its third-annual "Naughty and Nice" ranking of environmental performance in direct mail campaigns. READ MORE

Dec. 17, 2008 - General Electric has launched a print and web advertising campaign focusing on how environmental technologies and innovation will help drive future growth for the company. READ MORE

Dec. 17, 2008 - Natural cleaning-products maker Seventh Generation has created an interactive label-reading guide - available via web and mobile phone - to help consumers "understand the potential risks" from many cleaning ingredients. READ MORE

Dec. 11, 2008 - While a third of retailers admit to some budgetary belt-tightening this holiday season, spending on green marketing efforts continues to climb, according to a new survey. READ MORE

Dec. 11, 2008 - Office Depot rang up $1.6 billion in green product sales last year, thanks in large part to its popular Green Book catalog. Yalmaz Siddiqui, the company's director of environmental affairs, yesterday shared some of the secrets of his success with attendees at SBi. READ MORE

Dec. 10, 2008 - Specialty-papers manufacturer Monadnock has retooled its Graphic Arts web portal to offer guidance on sustainable printing and showcase the green attributes of its products. READ MORE

Dec. 9, 2008 - SustainLane Media says its Green Ad Network, which launched just 15 months ago, has more than doubled its audience reach in 2008, currently attracting a total of 21 million users and 300 pageviews a month. READ MORE

Dec. 8, 2008 - Wisdom Adhesives, a mid-sized U.S. manufacturer, has created a sustainability scorecard to help its customers select products based on environmental performance. READ MORE

Nov. 26, 2008 - Office Depot has bumped up the environmental performance requirements for products featured in its annual Green Book catalog, including only products that contain at least 30% post consumer and 50% total recycled content. READ MORE

Nov. 20, 2008 - Johnson Controls has teamed up with the Natural Resources Defense Council to launch an interactive online tool to educate consumers on reducing their environmental footprint. READ MORE

Oct. 24, 2008 - Arm & Hammer's new line of environmentally preferable household cleaners are being touted not just as a greener version of Mr. Clean; the products come in refillable containers that cut costs for consumers, the company says - a boon during the economic bust. READ MORE

Oct. 14, 2008 - Payless ShoeSource has announced plans for a line environmentally preferable, affordably priced footwear, due in stores early next year. READ MORE

Oct. 8, 2008 - Media powerhouse Aegis Group has acquired Clownfish, a sustainable-branding outfit, as a "highly strategic investment in a high-potential space," according to its CEO. READ MORE

Oct. 7, 2008 - Cause-related marketing can drive double-digit sales growth for brands, according to a new consumer survey. READ MORE

Oct. 2, 2008 - Royal Mail, the U.K.'s national postal service, is shelling out discounts to marketers whose direct mail campaigns meet specific environmental criteria. READ MORE

Syndicate content