Oct. 3, 2008 - Pepsi has unveiled a pair of websites aimed at promoting its green efforts and encouraging consumers to become more environmentally responsible. In separate news, the beverage giant has released a progress report on its 2015 environmental goals, saying that it saved 1.5 billion gallons of water last year alone.

Want to make sure all the resources you devote to developing sound communications strategies pay off? Mind the gap, says Sandra Stewart.

Sept. 22, 2008 - An accounting firm and a marketing firm have joined forces on a one-stop shop to help corporate clients quantify the value of their sustainability initiatives - and then communicate them to stakeholders.

Sept. 22, 2008 - Alcoa has partnered with the Pew Center on Global Climate Change on a new program to encourage its employees and local communities to manage their carbon footprint and reduce energy costs.

Too often, sustainability is confined to a siloed team disconnected from business and brand strategy. The new paradigm represents a company-wide, top-down, bottom-up imperative that determines business strategy, operations and brand value. By Raphael Bemporad and Mitch Baranowski, BBMG

An Australian law firm recently blamed fuzzy regulations by government bodies as a key source of confusion, and hence risk, for would-be green marketers. Is this a fair accusation? More importantly, is it even relevant? By Jacquelyn Ottman

The current success of CFLs is due to the innovation and commitment of a virtual "village" of manufacturers, designers, and marketers. By Jacquelyn Ottman and Sydnee E. Grushack

Sept. 2, 2008 - A new Ernst & Young report warns companies against relocating their manufacturing operations to certain developing countries - because lower environmental standards put them at risk for sinking reputations and costly product recalls.

Sept. 2, 2008 - Right back atcha: As government watchdog groups push back on companies' green marketing claims, an Aussie law firm blames vague and confusing eco-advertising on...vague and confusing environmental regulations, the Australian reports.

Aug. 28, 2008 - The Body Shop is rolling out a new advertising push that shares the stories behind its green products, BrandWeek reports.

Aug. 22, 2008 - Cement manufacturer Holcim has tapped a pair of branding firms to help highlight the company's green building products and services in a new U.S. communications push, PRWeek reports.

Aug. 11, 2008 - Wal-Mart's green products are selling so well, the retail giant is enlisting its suppliers to create more sustainable offerings - provided that customers will "get it," the [Arkansas] Morning News reports.

The principles of sustainability are changing the way companies communicate. At the same time stakeholders are becoming increasingly skeptical of the messages companies are sending. This guide, from marketing expert John Friedman offers five successful keys to unlock the full potential of your sustainability program by replacing "spin" with transparency. Download now (PDF)...

Companies that don't communicate their environmental and social progress will lose out to competitors that do. Here's how not to get left behind. By Coral Rose

July 23, 2008 - The majority of companies in the S&P 100 communicate their sustainability goals and progress via a microsite set up specifically for the purpose, according to a new study.