The old promises that companies could make – quality, price, breadth of line – these old “religions” that businesses were built on are no longer enough. Here's how to make your brand matter in today's market. By Sandy Skees, with Cheryl Heller READ MORE

Dec. 17, 2008 - General Electric has launched a print and web advertising campaign focusing on how environmental technologies and innovation will help drive future growth for the company. READ MORE

Dec. 11, 2008 - Office Depot rang up $1.6 billion in green product sales last year, thanks in large part to its popular Green Book catalog. Yalmaz Siddiqui, the company's director of environmental affairs, yesterday shared some of the secrets of his success with attendees at SBi. READ MORE

Duke Stump, former CMO at Seventh Generation, doesn’t want companies to focus on green products, or even the word “green.” To embrace sustainability, he tells companies to look within, position on areas of strength that communicate regenerative life principles to every department and get consumers to actively engage. Lucas Daniel of gravitytank caught up with Duke to ask him about his new consulting venture, The NorthStar Manifesto, and the lessons learned from his tenure at Seventh Generation. READ MORE

Though the holiday rush may be slowing for some retailers, green products and messaging can be a significant driver of interest this holiday season. Here's how to lure customers to your green brand. By Matt Heinz READ MORE

Communications expert John Marshall Roberts knows a tough room when he sees one, but his passion for sustainability has a way of winning over the naysayers and firing up the rest. SLM contributor Betsy Rosenberg asked John to outline his unique - and amazingly effective - approach to the mechanics of inspiration. Listen to their conversation here. READ MORE

Nov. 20, 2008 - Johnson Controls has teamed up with the Natural Resources Defense Council to launch an interactive online tool to educate consumers on reducing their environmental footprint. READ MORE

If only Nestle had communicated its efforts to green its bottled water business sooner, it wouldn't be in the mess it's in now. Right? Wrong! By Jacquelyn Ottman READ MORE

Nov. 14, 2008 - Consumers are as likely to find green product information online as they are to rely on traditional media, according to a new Yahoo survey. READ MORE

Nov. 11, 2008 - Business software provider SAP has created an online social networking platform where stakeholders can sound off on the company's sustainability efforts, receive feedback from SAP officials, and vote on which sustainability issues should take top priority. The new site complements SAP's first-ever sustainability report, released today. READ MORE

Nov. 5, 2008 - Food-services giant Sysco has ditched its old cube logo in favor of a fresh green leaf and the tagline "Good Things Come from Sysco." READ MORE

Oct. 20, 2008 - How green is your nano? Apple has begun posting "product environmental reports" that offer details on energy efficiency, material composition, packaging, and greenhouse gas emissions. READ MORE

Oct. 17, 2008 - A new study of sustainability communications practices among the S&P 100 finds that while some industries are further ahead than others, there is "much room for improvement" across the board. READ MORE

Oct. 10, 2008 - In the U.K. this Christmas, 20,000 tons of paper will get dumped in the trash as businesses and consumers send each other holiday greeting cards, according to Envirowise, a British government-backed nonprofit. READ MORE

Oct. 3, 2008 - Pepsi has unveiled a pair of websites aimed at promoting its green efforts and encouraging consumers to become more environmentally responsible. In separate news, the beverage giant has released a progress report on its 2015 environmental goals, saying that it saved 1.5 billion gallons of water last year alone. READ MORE