Duke Stump, former CMO at Seventh Generation, doesn’t want companies to focus on green products, or even the word “green.” To embrace sustainability, he tells companies to look within, position on areas of strength that communicate regenerative life principles to every department and get consumers to actively engage. Lucas Daniel of
gravitytank caught up with Duke to ask him about his new consulting venture,
The NorthStar Manifesto, and the lessons learned from his tenure at Seventh Generation.
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