Sept. 26, 2008 - Steelcase, a manufacturer of office furniture, has earned chain-of-custody certification from the Forest Stewardship Council, demonstrating that the wood used in its products comes from sustainably managed forests.

July 29, 2008 - A line of food packaging made from the bulrush plant has become the first in its category to earn Cradle to Cradle certification for its sustainable design.

Creating universal standards for sustainable products may not be the sexiest topic, but the stakes are high for brands eager to break into the fast-growing green market. At a recent industry event, U.S. Green Building Council founder Mike Italiano unveiled a new certification standard that he’s positioning as LEED for the LOHAS segment. By John Marshall Roberts